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From an amenity and destination standpoint, the City of St. Louis could be considered a "target rich environment". Lots of people from throughout the region and the entire midwest visit St. Louis for a variety of reasons.
They come here for our restaurants, the interesting neighborhoods, the museums, the schools, to view historic architecture, visit world class hospitals, attend sporting events, enjoy our wonderful parks, neighborhood festivals, and parades.
Year after year, they come by the millions. Tomorrow, tens of thousands will line up on the streets of downtown for the annual Thanksgiving Day Parade. Those visitors support local businesses but they also place a demand on local services in a city starved for general revenue.
How to capture some of that traffic in a way to bolster a flagging city budget? What about creating a program for the savvy city visitor? Those visitors know they get the best of our region's arts and entertainment when they visit St. Louis.
Why not invite them to become "patrons" of the City St. Louis? With modern technology, such a system is possible. Patrons would simply affix a bar code on their vehicles.
The city could then install scanners at the many entry points to St. Louis. Once a month, an electronic transer could be made from the checking accounts of city patrons to the City of St. Louis Collector of Revenue. Only those people actually visiting the city would pay a fee. Those never entering St. Louis would not be assessed any access charges.
Of course, such a program would need to be completely voluntary. It would, however, provide one alternative to the city's earnings tax. If you're a non-city resident, would you support such a program?