Our Civic "Great Room"

It doesn't matter if you're black, white, brown, or green, in St. Louis, the one color that unites us is RED.

St. Louis is steeped in tradition and a sense of community. There is strong neighborhood and community identity.

However, there's one place where it doesn't matter which side of town you're from, which side of the river, or which side of Skinker: it's Busch Stadium and it's like our civic "great room".

New homes are built with large center rooms where friends and family gather together for parties, meals, and celebrations. For St. Louis, our favorite gathering place, for more than 40 years, is Busch Stadium.

In a region of 2,500,000 people, Cardinal Nation draws over 3,000,000 fans. St. Louis becomes a sea of red. The family tradition of getting together over the Cardinals is going strong, where it belongs: in the heart of our region, in the heart of downtown.

Red is the color of passion, and St. Louis is passionate about the Cardinals. We've won more World Series championships than any other national league town, and are in the hunt once more in 2005.

Will this be our year? Maybe. But win or lose, we're in it together, the same as we have been for over one hundred years.

Can you feel it? That sea of red that binds us together? What do you want to bet the other cities and teams can. It's our mojo. It's an awesome thing. And there's nothing they can do about it. They can only imagine.