To encourage people to put St. Louis on their list of places to live or visit, we need to make sure we are sending the right message. If you were in charge of marketing the St. Louis area to potential businesses, college graduate, or relocating households, how would you do it?
We developed the Cool St. Louis list, and it needs to be updated.
We now have an emerging riverfront, the Arch grounds on the mend, and Chouteau's landing.
If you come to St. Louis, you get your choice of slogans. My favorite is St. Louis: A beer town with a baseball problem.
Music halls are on the increase, including the Old Rock House and the Lucas School House.
We are an old city with many traditions. From football to wierd parades.
Alternative media is alive and well. And we have our share of paranormal activities.
From a marketing standpoint, there are lots of angles for good promotion. Maybe outlining things like chapters in a book would be a good place to start?