In an attempt to position the event as a major regional event, for the first time in its long history, the Annie Malone parade will be held this year in downtown St. Louis.
Annie Malone is not a city neighborhood, but rather a famous person in St. Louis history who was one of America's first African American millionaires. She made her fortune developing and selling hair products targeted to African American consumers. She resided in the historic Ville neighborhood.
Today, the Annie Malone organization serves low income St. Louis households, providing a wide array of services. The Annie Malone organization is based in the Ville neighborhood, 2612 Annie Maolone Drive, St. Louis, MO 63113. Telephone 314-531-0120.
The Annie Malone organization also operates a Day Care Respite and Crisis Nursery in the Penrose neighborhood at 4411 North Newstead, St. Louis, MO 63115. Telephone 314-381-2410.